RO meeting: radio is go!

January 6. Zoom.


Had another very productive meeting today. It seems it wasn't just me who's output slowed towards the end of last year, but Claire laid out a workable plan to get us to delivery with clear goals.

On a company-wide level, we were introduced to Claire Cockroft, the new Marketing and Comms manager - I am to liaise with her closely regarding messaging, and making sure it is aligned across all platforms. It feels strange no longer being the new kid any more!


We developed a much clearer strategy to get the animated songbook together, and afterwards Claire had a 1-to-1 meeting with me. There she asked me to develop and direct a trailer for the project, to go out on social media channels. I was happy to be taking personal responsibility for a project, and quickly accepted the challenge. Claire felt that we shared an understanding of the core messaging she wanted to portray, allowing me to follow my own artistic decisions in the direction.

After the 1-to-1, we came back as a group and I pitched some ideas to everyone and set out a timetable. Because deadlines are so important to get right, I took care to confirm these explicitly with Claire:

Aki to project manage trailer for Who Holds the Torch songbook radio show series.
Aki to talk to Claire and develop concept and script.
Aim to introduce Who Holds the Torch message and theme, and demonstrate Skimstone diversity and artistic practice with clips of artists, excerpts of work, campaign messaging… Similar to previous Imagine Your Seat trailer etc…


Rough timetable
Now->end of week: storyboarding, creating concept 7th Run some conceptual ideas through Thurs AM meeting
Week c. 11th: work with artists to film short clips for trailer Throughout week scheduled 15-minute recording slots with individual artists;
15th confirm clips to Claire;
15th send final clips to Cheryl for animating
Week c. 18th: final editing, and go live 18th Cheryl works on video animating/editing
19th Finalise trailer, send to Claire and Claire
20th Share trailer with company, and go live on media channels

 I have done similar projects to these before, as I had previously told Claire, and was looking forward to getting my teeth stuck into something. With such a tight schedule it was important to get going on idea-collation, and I was thankful I had such a strong understanding of the company to now.

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