Improving socials

 Alongside working on the trailer, I have been trying to develop ideas to improve traffic to the website through social media channels.

I am pleased that, after consulting an experienced social media manager (with accounts of over 25 000 followers), some of my recommendations have started being put into practice. Most importantly (I think) is the usage of the story feature on Facebook and Instagram. This is the single clearest way to demonstrate an account is active, and therefore bumps traffic; couple this with strategic calls to action, and engagement driving trends, and we should be landing more traffic to the webpage.

I have learnt a lot from working with Claire Cockroft as well. Together we are trying to build a contact database, and I am contributing some contacts I know in student websites like The Tab and The Courier, as well as contacts from my time running charities, like Fukushima Friends UK, and the Inter-Faith Network. These were apparently particularly useful, in Claire Webster Saaremets' eyes.

The best thing I am learning from shadowing Claire Cockroft though, is the detail in her grid. I have seen grids used before in politics and on a limited level in running social media accounts, but her grid spans different mediums, from socials to press releases, with pretty detailed listings.

I also think the use of hashtags and tagging has drastically improved on Instagram, but I was still unhappy with the level of some of the posts, so I contacted Claire Webster Saaremets about trying to make a little video clip for Instagram, from Peter's interview clips.

She agreed and I went on to put together this short video. Note it is square to fit the Instagram feed better, and cropped into two parts, less than 1 minute long, to fit a swiping post.

And the second swipe:

This took a long time to make but I am pleased with the final product and have sent on to Claire Cockroft to approve and upload.


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