A weekend of scripting

 I have spent the whole weekend going into great depth researching good trailers, and putting together a very wide-ranging palette of opportunities to script. I am very anxious that I don't want to box myself in to any one particular kind of trailer, so am looking for a great deal of content from a great deal of people!

My further thoughts as part of the marketing team is that, anything that isn't used in the trailer can be used in smaller clips to promote the programme nearer to the event. I have seen this work very well in bigger organisations, and am excited about translating that here.

Working with film is going to be a lot harder with everything having to be done over zoom. The previous trailer for the Imagine Your Seat project bore this in mind though, with the screen-recorded zoom clips floating in animated clouds. I presume Sheryl will do something similar here, but I want much faster cuts to add an element of theatricality and professionalism. One thing that I absolutely took on board from my Popular Performance module at uni, was the importance of spectacle. I carried this forward working with the Theatre Society and at the National Student Drama Festival, and feel this is the best way to make the trailer stand out.


With all of this in mind, my directorial style will be quite laid back. I want to have normal conversations with everyone that I ca clip apart to take key messages from. This will make things seem natural, whilst still getting the genuine warmth and excitement that exudes this place!

As for the actual scripting, I have taken most of the information directly off the latest flyers that have been created, and am just cutting this down into more readable, or 'speakable' chunks. I want this to be natural sounding, but it is also very important to hammer home they key messages with a compelling call to action.




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